Franchising Options for Third Place

We offer attractive business opportunities by offering our franchisees for our café gelaterias across Kerala. The business model is based on the principle of maximizing profits to the franchisee and providing comprehensive support in terms of Operations, Marketing, Training & Business Development.

The franchisee has to pay a onetime franchise fee. In return, the franchisor will provide technical know-how, products and assistance to the franchisee during the duration of the agreement.

We are looking at franchised outlets in the following areas:

  • Thiruvalla
  • Kollam
  • Ernakulam
  • Kakkanad
  • Techno Park, Thiruvanamthapuram
  • Thrissur

The franchisee has to find a suitable location on the ground floor of a market or shopping mall/food court that has high footfalls. The area could be a minimum of 100 sq. feet. The rent should not exceed 10% of the break-even turnover. The interior of the outlet have to be done by the franchisee which includes flooring, pop, paint, lighting, generator back up, stabilizers, lighting and electrical, air conditioning etc. the design has to be in sync with the franchisor’s model.

The gelato & Semifreddo are supplied by the franchisor to the franchisee at a cost that is the MRP less a certain percentage which works as a healthy and profitable margin for the franchisee. All the sauces for snacks and drinks mix and flavors will be supplied by the franchisor at a cost but made fresh at the store. All manuals and recipes’ and know-how will be supplied and trained by the franchisor. All products will be transported to the franchisee’s outlet by the franchisor. The franchisee will place orders 72 hours in advance and the shelf life of the product is 30 days.

Benefits of Franchise

This is a one stop solution point for a cafeteria cum gelateria. You get assistance from feasibility study to final product and training.

  • Product mix

Coffee – 50 drinks based on coffee

Drinks – 50 drinks other than coffee makes it the most elaborate menu

Munchies: Sandwiches, Burgers, wraps, crepes and grills

Rinato: A fine selection of Italian Ice cream

Semifreddo: In –house developed Italian pastry that can churn up volumes.

  • Systems & Check points

In house redeveloped software for billing and product accountability

Various check points in line with HAACP to eliminate faults

Easy recipes and process makes it possible to do without any experienced chefs.

  • Training and Staff

Minimal staff required.

Anyone can cook and process

No need for an experienced service staff or kitchen staff

All training will be given by Third Place

Ideal Candidate

Third Place is an outstanding franchise opportunity for someone who has a passion for food, is very organized, works well with systems and enjoys people. No restaurant experience is required, however, management experience is a must for motivating a team of part-time employees.

All products dealt in the outlet will be in line with the concept: More goodness in fewer calories.

Flagship Store Stand Alone Kiosk
Area Requirement 600-1000 sq ft 150- 300 sq ft 60 sq ft
Suggested Area Can be in out skirts Should be in high foot fall area In a Mall or as a part of restaurant
Frontage 15-20 feet 10-15 feet 10 feet
Kitchen Space 150 sq.feet 150 sq.feet None
Product Mix Rinato (18), Semifreddo, Sundaes, 50 cafe, Drinks, Snacks & Grills Rinato (18), Semifreddo, 50 cafe, Drinks, & Snacks Rinato (18), Semifreddo
Seating Covers 8 x 4 Common seating None
Break even Turnover Rs.12000/- Rs.10,000/- Rs.6000/-
No of employees Kitchen Staff: 2

Service Staff: 3-5

Kitchen & Service Staff: 2-4 Service Staff: 1-2
Max Rent Rs.36,000/- Rs.30,000/- Rs.18,000/-
Agreement Period 5 Years 5 Years 5 Years
Franchisee Fees 500000 + tax 500000 + tax Nil
Legal. Expenses 10000 10000 10000
License Fees 75000 + tax 75000 + tax 25000 + tax
Refundable Deposit 100000 100000 50000
Credit Period 2 weeks 2 weeks 1 week
Equipments 800000 700000 500000
 Interiors Elaborate Sufficient Minimal
Furniture & Fixtures Elaborate Minimal Minimal
Branding 65000 40000 30000
Total(In Rupees) 1500000 1200000 615000

 

RETAIL CONCEPT

More goodness in fewer calories. All products should be in line with the concept and should deliver that promise. Retail positioning is on the healthy products that tastes good. Third Place believes in exceeding customer satisfaction. Innovative products at affordable prices served with an objective to win the heart of the customer. Offerings should come up to a standard where the customer should feel the requirement to keep the store sustainable so that he/she gets to enjoy the products in the days to come.

FRANCHISE SUPPORT

Projects:

  • Input in Store design & Store construction
  • Co- coordinating with contractors/architects at times of need
  • Monitoring of work in progress
  • Aid in procurement of the machines

Business Development :

  • Site selection
  • Feasibility study
  • Other channels of business development.

Training :

  • Imparted to all crew members and franchisees
  • On-going brand and products training imparted by field trainers from time to time
  • New products launch training/Training audits

Operational Support :

  • Professionally trained operations team
  • Guide franchisees in their business
  • Troubleshooting
  • Instrumental in rapid growth of franchisees business

Marketing Support :

  • Promotions
  • New product launches
  • Advertisements

Distribution :

  • Professional cold Supply Chain
  • Availability of stocks

How to proceed?

If you are interested, kindly fill out the form here and send us to [email protected]