THIRD PLACE

The story behind the name.

“third place (THURD plays; TH as in thin) n. A place other than home or work where a person can go to relax and feel part of the community”.

The term third place was invented by sociologist Ray Oldenburg and first appeared in his 1990 book The Great Good Place. Oldenburg argues that besides a mate and a job, we need a dependable place of refuge where, for a few minutes a day, we can escape the demands of family and bosses. He named this place “Third Place”. In that kind of psychological Eden, an easy-going conviviality allows us to be temporarily amnesic to our woes and shortcomings.

The concept struck a chord and we decided to develop a place where we encourage people to just hang out and enjoy their life’s little moments.

OUR PHILOSOPHY

MORE GOODNESS IN FEWER CALORIES.

Diet products have always compromised on quality and taste. But we believe in taste having foremost importance. Nutritional goodness and fewer calories come free with our tasty treats.

THIRD PLACE ADVANTAGE

  • 100% natural
  • No artificial flavors, aromas, or colors.
  • No preservatives and chemicals
  • Nutritional goodness of natural ingredients
  • Less fat in all products
  • Reduce 9 cal per gram of fat
  • Less fat + sugar = less calories + more flavor & taste